US · CA · UK · AUI'm Daniel. My wife Juliana is a dentist. After she got burned one too many times, I stepped in, found every leak, and built PurpleFire from inside the practice out. Today we do it for 100+ practices.
Juliana is a dentist and orthodontist, trained in Brazil, practising in Denmark. She's brilliant with patients. But four separate agencies took her money promising to fill her calendar — and four times she got burned.
After the fourth, she asked me to look at it. I did. The ads were never the problem — the follow-up was. Leads sat for hours, no one called, good patients booked somewhere else.
So I built the opposite of an agency: a system that runs a practice's growth from the inside out — the way I'd want it run for Juliana.
Big promises, a lock-in contract, and a calendar that never filled. You're wary — and you should be.
Form fills, clicks, "opportunities" — none of it means anything until someone is in the chair paying for treatment.
Feast then famine makes it impossible to plan — and hard to keep good dentists when there isn't enough consistent work for them.
No-shows quietly burn your best chair time. A booking isn't worth anything if they never walk through the door.
You didn't train for years to chase leads and follow up. There's no time to call everyone back — so the ones you don't reach are simply lost.
You keep spending. The good months hide the bad ones. Your best associate leaves because the work isn't steady. And the patients you paid to reach quietly book with the practice down the road that simply called them back first.
Statics, video and UGC — all produced in-house and run under your brand, in your ad account. A sample of what we can do.
Video · sound
Video · sound
Video · sound
We package your treatment into something people actually want — transparent pricing, a free first step, financing, and a reason to act now. Here's a real offer we built, live on a client's page. It does half the selling before you ever meet them.
Every lead lands on a page built for one job: booking the consult. Your offer, your proof, your credentials, one clear form. This is a real one we run for a client — most people arrive on their phone, so this is the mobile view.
This is the part everyone else fakes with AI. Ours are real people, trained on your practice — your treatments, prices, finance options, even your parking — so they sound like your own front desk.
We filter out the tyre-kickers and the unqualified, and only count what matters: screened patients booked into your calendar. If we fall short, our fee drops. Simple.
When a patient is "still deciding", do you have time to call them back? We do. Every lead, booking and started case is tracked in one pipeline, and we work the deciders until they're in the chair.
Inside PurpleFireCore you see leads, calls, booked appointments, started treatment and true ROI — reconciled with your front desk, per clinic. No vanity metrics.
Two-clinic reporting
Single-clinic reporting
A clear, low-friction onboarding — most of the work sits with us.
A short onboarding form and payment — no setup fee. The 15-day build window starts here.
Booking page, ad creatives, follow-up sequences, your local number and coordinator brief. You review and approve it all before it goes live.
We start calling leads within ~60 seconds and booked consults land in your calendar — with live PurpleFireCore reporting from day one.
Fortnightly reporting and strategy calls, continuous creative testing — and when you're ready, add a second treatment at 25% off or move up a tier.
Fifteen minutes. I'll show you your numbers, the guarantee, and exactly what we'd run for your practice. We onboard a limited number each month.
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